Digital technology organize and enables information to be processed at a greater speed. Like news, the hegemonic model, and soap operas, digital technology shows us the democratic exchange of ideas and opinions. The Internet is hailed as a new social space. A text has no single meaning or original source but is made up of already existing cultural quotations. Blogs and web pages have created support for democratic activism . Every website demands more data and more information regarding public culture. Having a blog or a profile on the web has created an adoption to beliefs, and created a way of constructing a self. We do not have to see the other person in contact, it is information we screen, create, and not always research; of course not always from first hand experience.
The information we see on the internet, on other blogs, and profiles from other people are created to serve those who believe in the same issues, have similar values, and political preferences. The Hegemonic model is a perfect example for the digital media culture. For example channel 34 is a channel that shows spanish speaking soap operas, news regarding issues that affect the culture like (immigration, green act, and political advances that profit the Mexican, Latin/Hispanic community.) They are part of a coorporation called Univision; Univision has created a website that allows viewers that missed a soap opera or news to watch it online, create a blog about what they have watched, chat within a community of people with similar interests, and leave comments on something they have a "unique" opinion about.
"We might think we are surfing freely through the web but actually we are being channelled into the limited options chosen by powerful commercial interest." (Pg.356)
they are a stream of
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